Event planning can be overwhelming and stressful. Your to-do list is probably long and complicated. There are many small issues that arise during event planning, which can be catastrophic to your affair if they are not handled properly. Here are a few important aspects to keep in mind during planning efforts to guarantee your event will be a success.


Don’t Forget Why You’re Going


During every step of your event planning, you need to revisit the reason for planning the event. You have a mission to accomplish, not just an event to enjoy! Is your event to celebrate a product launch? Marry the love of your life? A fundraiser? The answer to this question will define how you proceed with your planning. A wedding or business event will make the affair more formal. Product launches or family reunions are more casual in nature. Whatever event you are planning, your food, décor, and entertainment should all be aligned with the mission.


Spread the Word Effectively


Some events, such as weddings, require a formal invitation through snail mail. For other events, sending a formal invitation is an obsolete method. The platform of choice for invitations is email. Most people check their email daily and can respond quickly to invites they are sent. You will receive and track RSVPs immediately. Sending invitations for a large event is made simple by using online email services such as Constant Contact or MailChimp.


If you are planning a public event, social media posts can be effective. Facebook, Snapchat, and Twitter are all great ways to reach the public. Guests who are older may benefit more from seeing newspaper or television ads. It all depends on the type of guest you are trying to attract to your event.




Sure, you have your venue booked, but what about all the details surrounding it? Before committing to a venue, be sure to ask as many questions as possible.

  • Alternative plans for bad weather
  • Adequate bathrooms for number of guests
  • Parking availability and limits
  • Electricity availability and lighting options
  • Schedules for set-up and tear-down
  • Local laws and ordinances that might affect your event


Smooth Sailing!


Event planning, while daunting, can also be incredibly exciting. Do your research, follow your timeline effectively, and consider your party priorities. Before you know it, your event will be over, and people will be talking about it for years to come. They may even hire you to help at their next event!